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Our Story
Our Story
Our Beginnings
Founded in London in 2018, Stolt was born from a simple idea: to empower everyday athletes to seamlessly integrate endurance training into their daily lives. Inspired by the bustling energy of city life and rooted in the rich running culture, we set out to create more than just gear—we aimed to build a community.
The Founders’ Vision
Our founders, Katja and Keijo, brought their Finnish heritage into the heart of our design philosophy. Embracing Scandinavian principles of longevity, functionality, and minimalistic aesthetics, Stolt embodies the perfect fusion of style and performance.
Growing a Global Community
Fast forward to today, and Stolt has cultivated a dedicated following within London’s running scene and beyond. With a community of over 10,000 athletes, we’re expanding across the UK and internationally, all while staying true to our mission: to enable and inspire more people to become everyday athletes.
Our Philosophy
Our Philosophy
At Stolt, we believe in the transformative power of endurance sports. Our ideology is centered around empowering individuals to achieve their personal best, both in athletics and in life. We are meticulous in our craft, intentional in our designs, and collaborative with our community.
Meticulously Crafted
Every piece of gear is thoughtfully designed, embracing the Scandinavian ethos of quality and simplicity. We focus on longevity and functionality, ensuring our products stand the test of time.
Intentional Design
Our products serve a purpose beyond aesthetics. They are tools that enable you to push boundaries, break barriers, and reach new heights in your endurance journey.
Community Driven
We thrive on collaboration and the collective spirit of our community. Your feedback shapes our evolution, and together, we’re building the next superstar brand in endurance sports.
Join Our Community
Join Our Community
Let’s Connect and Grow Together
Whether you’re gearing up for your next race, looking to share your story, or simply have a question, we’d love to hear from you. Join us in shaping the future of endurance sports and inspiring more everyday athletes around the world.
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